Be weird with your freelance lead generation
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Finding freelance work by leveraging social media
Freelance work often comes from who you know, not necessarily what you know. So, how do you shake that money maker and get into it when all the networking events are shut? Well, turns out you go digital. Beyond communities, you should be heading to social media....
A different approach to the freelance portfolio equation
Having a freelance portfolio is a great idea. But how do you have a freelance portfolio if you are only starting out? Or if you work on projects that are done under agency or department banners that might not allow for you to share them as your work? It’s a common...
How to generate freelance leads
Freelance leads have to count. They are your lifeblood, after all. But it can be hard to know how to generate leads, especially if marketing isn’t your usual area of expertise. One of the most common mistakes freelancers make is to confuse marketing and/or advertising...
How to be attractive to businesses wanting freelance talentÂ
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Freelance 101: partnering to get better freelance jobs
Freelance jobs aren’t always swaying in the breeze, waiting for a happy home to go to. That’s why pitching in pairs can help make freelance jobs simpler. For example, pairing up with a developer when you are a copywriter to sell new websites. Or taking time to find...
Mistakes every business makes when hiring freelancers
You have to be prepared when hiring freelancers. And no, I am not only talking about knowing your Australian Tax Office (ATO) obligations or doing it legally. A lot of businesses might get the bones of the structure right and then forget other less tangible aspects....