Are you selling freelancing or you as a freelancer?
Selling your services as a freelancer can feel confusing, even when you know what you do. Too often, we jump straight into marketing without pausing to ask the simplest question: what exactly am I selling? This isn’t just about your skills, it’s about the outcomes,...
Tips for staying ahead in audience building in 2025
Growing your audience these days can be quite tough. Gone are the golden days of popping up a project, event, business or idea and people joining in their droves. An event for South Coast Arts in beautiful Huskisson reminded me of that. But you can take some of the...
How to create your own freelance marketing flavour
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How to create better social media
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Launching your idea is not enough
Product managers have a fairly simple cycle drilled into us when we create products. Launching your ideas essentially boils down to: Define (what you want to create) Design (articulate a roadmap of production) Develop (the building) Deploy (launch) Maintain (looking...
Revive your social media relationship
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Instagram in 2025: Navigating the evolving algorithm landscape
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