An entire project was saved when a client turned to their Great Uncle Jack for design advice. The project, a twelve-page website, was already two-thirds complete. It will now head back to the drawing board thanks to the sharp-eyed Uncle’s quick thinking.
Owner of the business, Lyle Shifton, was admittedly happy with the project’s progress until Great Uncle Jack stepped in.
“I thought the way Aurelia approached the content was inventive, imaginative, and made me feel very proud of my business. And they are a brilliant designer to work with,” Lyle said, “They understood my business, acted ethically, and went beyond what was expected. However, when Great Uncle Jack stopped by for a chat, it really made me see things differently,” he quickly added.
Photo of Great Uncle Jack courtesy of Gratisography
Great Uncle Jack, who has no experience in graphic design, running a business, or using the internet, had some advice for Aurelia and other designers.
“I want to see everything. Make it a collage of your business! Start me off with a few videos and auto-play some background music to get me in the mood. Something sassy that screams, ‘I’m in charge!’ like some Tom Jones’ Sex Bomb or something. Don’t make me click things – put it all in one spot. Use lots of bold and underline so I know what the important stuff is. And let’s whip up some excitement with some exclamation marks!!!!”
However, not everyone is pleased with this new direction.
“When I started this job, I thought I was creating a tasteful modern website for a funeral home. Now, it looks like a shrine to ransom note typography in aisle four of a hard-selling, angry, and confused discount chemist. I’m not sure I have another six months in me,” said downcast graphic designer Aurelia Pensworthy.
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